Primark is known for two things: offering bargain buys and being incredibly busy.
So much so, there’s a very likely possibility that you’ll disappear in a sea of people, never to be seen again, just because you wanted to pick up a pair of cheap jeans and interior bits.
Especially in London, as tourists descend upon the Irish retailer’s flagship stores on Oxford Street and around the corner from Tottenham Court Road tube station.
Fans have eagerly been awaiting an online Primark store, and earlier this week it looked as if their dreams might come true.
On Tuesday, several publications announced that the brand was on the verge of trialling an online click and collect option, following the release of a report from a financial management company called Davy.
But sadly, that’s not the case. We contacted Primark today and the retailer has confirmed that there are currently no plans for an online store of any kind.
‘Online is important for Primark,’ said a spokesperson for the brand.
‘We have a strong digital and a rapidly growing social media presence, with currently 14 million followers. Our customers enjoy looking online at the latest offers, and coming into stores to buy. The combination of instore design, shopping experience and amazing prices is what makes Primark so attractive.
‘From time to time we will look at click and collect as one possible option to extend our customer service.
‘However, there are no plans in the near future to trial click and collect.’
Well, even if you can’t shop online, you can at least browse items and find out which store they’re available in, before you bravely head onto the fashion battlefield.
Or go to Birmingham to visit the world’s biggest Primark store.
Either way, bring some water and a snack – just in case.